Designing technology with users in mind – Interviews with manufacturers of heating and ventilation systems for single-family houses: Implementing technology with good energy performance in our homes is crucial to be able to reduce the energy use and achieve society's energy goals. However, technical measures alone are not enough; how residents interact with and use the technology is also important. The current study revolved around how different users are considered by technology manufacturers in the design of the technology. The objectives of the study were to examine manufacturers' motives and ideas about how heating and ventilation systems are designed and their views on the communication with end users. To explore this, interviews were conducted with manufacturers of heat pumps and ventilation units for single-family houses. The interview study showed that there are several challenges when manufacturers are to consider users' interaction with the technology. It regards designing the products, and especially their interfaces, for different types of users – where the manufacturers hold the view that many users do not have knowledge or understanding of the product. Another challenge is the frequency of interaction with the product, meaning that heating and ventilation systems are technologies that residents usually do not need to interact with very often. This can lead to an unfamiliarity with handling the technology when it is actually required. Also, manufacturers do not have much direct contact with end users, which becomes a particular challenge in shaping the communication and support for users, as well as gaining knowledge about users' real needs. Residents' expectations of high comfort in their homes regarding heating and hot water are anticipated to pose another challenge, especially in supporting households to save energy. The question is then: how are these challenges handled by the manufacturers and how do they design the technology with the users in mind? First and foremost, it was evident during the interviews that a prominent position among the manufactures is that users should not have to interact with the products to any great extent at all. This position has led the manufacturers to design the technology for minimal use and maintenance. But there is somewhat of a duality. While the manufacturers design for a minimal use, they also strive to keep up with recent developments and invest in modern user interfaces, Internet-connected products, and new mobile applications. Several manufacturers have, to varying degrees, involved users and considered their needs in the development of products and interfaces. This has resulted in functions in the interfaces that are adapted to the users. The functions are organised in the interfaces to, together with the use of intuitive icons, create clarity and simplicity for the users. Energy-saving settings, including "eco-mode" and functions to reduce "unnecessary" energy use, have also been developed by several manufacturers. The communication from manufacturers to end users is mostly one-way, but during the interviews there were examples of how manufacturers work in different ways to make information easily accessible to users. For the two-way communication with end users, other professionals, such as dealers and technicians, play an important role in providing households with relevant information and technical support related to the technology. Further developments with more connected products, better control systems, and a higher degree of automation were seen as responses to many of the above-mentioned challenges as well. From the manufacturers' perspectives and views of the users, the study has provided insights that can be useful also in future challenges and opportunities regarding human interaction with, often increasingly advanced, technology. It can involve directing households even more clearly towards energy-saving behaviours or how future services in the “energy-smart home” can be designed based on the needs of end users.