A main challenge for academic writing for students at master thesis level is to find the right perspective from which to launch the argument of the thesis. In the context of international business (IB) studies, the eclectic theoretical paradigm of the field offers students myriad frameworks from which to frame their research questions. The purpose of this chapter is to illustrate how perspective in academic writing can be taught and learnt in a systematic manner. Taking the example of the teaching of culture theory in international business (IB) studies, this chapter illustrates how the deictic or “pointer” function of the pronoun system in language can be used to help perspective research position and research design.