More Digitalized Rural Businesses – The Path Forward…

This project targeted business promoters and Small and medium sized enterprises (SMEs), including micro-enterprises, within the green sectors (primarily agriculture and food).

The project has:

• Assessed the needs and opportunities for support for the target group micro and small enterprises in the green sectors.

• Evaluated the offerings of business promoters aimed at increasing the digital maturity of this target group.

• Highlighted experiences from digitalization in other industries and adapted a tool to digitalize SMEs in agriculture and food.

The European Union aims to accelerate the digital transformation of small and medium-sized enterprises through a network of European Digital Innovation Hubs (EDIH) to enhance their competitiveness. However, how can this be best achieved for rural businesses? The project demonstrated how companies in primary production can benefit from the EDIH network.

The long-term goal of the project was to increase the digital maturity of Swedish micro and small enterprises in rural areas, contributing to increased production with robust economic, social, and environmental sustainability. Another goal was to enhance collaboration among business promotion actors to better understand how they can assist micro and small enterprises in rural areas to embrace the opportunities of digitalization

The project compared the support needs of SMEs and micro-enterprises in the green sectors in rural areas with the available support from business promoters. This comparison identified certain gaps that business promoters can address to develop and improve their offerings. The project disseminated knowledge about digitalization experiences from other industries and adapted a tool to further digitalize SMEs in agriculture and food. This tool is well-suited for use by EDIHs and has been shared with various business promoters. The project also compared the contributions of an EDIH focused on the needs of the target group with other initiatives aimed at the same group.