In this article, we examine public policy change at the local level of governance in the aftermath of an extraordinary event. Using the case study of a Swedish municipality after the sweeping forest fire of 2014, we contend that policy entrepreneurship, like its market counterpart, may under certain conditions take on a wider range of behaviors that are not underpinned by the proactive quest for opportunities. Rather, a sense of urgency and necessity, professional norms, and some keen technical skills make for a different kind of entrepreneurship, which we label reactive policy entrepreneurship.