Residential solar panels are increasingly popular, yet women arelargely invisible as customers and users. This creates barriers forreaching gender equality and climate goals where increased renewable energy is key. We present results from a norm-criticalstudy drawing on 10 interviews with solar industry representativesand focus groups with 28 women, either owning solar panels or inthe process of buying. The study aims to critically analyze currentgender norms related to technology, market, and use, as well asto identify difficulties for women’s solar panel engagement. Thestudy shows how women at different touchpoints in the processof buying and having solar panels both navigate and negotiate anongoing gendering of this technology, despite the industry attemptsto present solar panels as gender neutral. While the study focuseson residential solar panels, the contribution is relevant for widerHCI, e.g. work related to smart home technologies.