There has been a trend in car sharing and especially electric car sharing over the last decade. This study aims at developing knowledge of users and searching market opportunities for the electric car sharing service EVCARD in Shanghai, China. EVCARD originates in the suburban Jiading district and is planning on expanding the business to the centre of Shanghai. Survey methods and tools have been applied in the study to acquire user data. The analysis was designed to answer research questions related to users' attitudes and expectations about the EVCARD service and to provide suggestions for system improvement.