The increasing use of Virtual Design and Construction, VDC, is changing the way of working in the construction industry. With the introduction of VDC follows the creation of new roles and new ways of communicating within construction projects. The overall aim of the present paper is to map industry practitioners’ view on VDC professionals’ role. This includes mapping their perceptions on what characteristics a VDC professional should possess, what roles they play today and what role they should play in the future, and also to what extent they are perceived to contribute to project success. In order to shed light on these questions a questionnaire was sent to respondents working in varying degrees with VDC, in one of Sweden's largest construction companies. The results show that there is little agreement concerning the goals of VDC within the company. Furthermore, opinions also vary considerably with regards to what responsibilities a VDC professional ought to take within projects, and at the same time expectations of the characteristics of a VDC professional are high. Finally, the results show that there is demand for higher involvement of VDC professionals as compared to their current involvement.