Information Centric Networking (ICN) aims to evolve the Internet infrastructure from a host-centric to a data-centric paradigm. In particular, it improves performance and resource efficiency in events with large crowds where many users in a local area want to generate and watch media content related to that event. In this paper, we present the design of a live video streaming system built on the NetInf ICN architecture and how the architecture was adapted to support live streaming of media content. To evaluate the feasibility and performance of the system, extensive field trials were carried out over several days during a major sports event. We show that our system streams videos successfully with low delay and communication overhead compared with existing Internet streaming services, supporting several thousands of simultaneous users.