Technological advances such as Vehicle-to-Grid (V2G) have the potential to support renewable energy integration and grid stability, but large-scale deployment depends on users’ willingness to participate, particularly in public charging environments. While prior research has examined V2G from technical feasibility and system-level perspectives, everyday public settings remain unexplored. This study investigates electric vehicle (EV) users’ willingness to engage in V2G services in public spaces, with a focus on incentives, expectations, and how participation aligns with existing routines and parking conditions. A mixed-method approach was applied, combining a survey of 544 car users with two waves of user-centered interviews. The survey data were analyzed using factor analysis and linear regression models, while the interview data were thematically analyzed. The results show that users’ evaluations of V2G are shaped by sustainability expectations, perceived efficiency, and uncertainties, and preferences for public V2G participation are strongly influenced by convenience, clarity of the offer, and perceived control. Home charging practices emerged as a key reference point shaping expectations of public V2G services. Across both methods, simple and transparent incentives, such as reduced charging or parking costs, were consistently preferred over more complex reward models, including point-based systems or dynamic energy trading. Concerns related to control over trips, battery degradation, trust in service providers, and added complexity remain important barriers to participation. The findings highlight the need for user-centered and socio-technical design of public V2G services that align with users’ everyday routines, parking conditions, and expectations to support broader adoption beyond the home context