Mobile, local recommendations are on the rise. Surprisingly however, research addressing user perceptions of local recommendations and local differences when interacting with such recommendation services is yet scarce. Location-based recommendation services are mostly evaluated from a 'recommendation systems' standpoint, with limited experiential insights from users and limited focus on local differences that may apply. This workshop focuses on the local, personal user experience, and provides a forum to exchange experiences, insights and strategies in personalizing local mobile applications and generating local recommendations that fit local user needs.