Manufactures, developing products, need to adapt and improve their practices taking advantage of technology advancements and simultaneously develop products and solutions to fit a new world. This paper discusses how societal and technological trends drive the need for change and evolution in what is called Systems Engineering Design (SED), indicating a systems view on engineering design. Through an analysis and selected examples it is argued that SED capabilities need to better address the width and complexity of design problem, takes advantages of increased computational power and sensing technologies to master future challenges. An important factor for successful deployment and change in industrial context, is the need for interactive and visual AIDS and easily accessible support methods. This can pave the way also for advanced SED support.