Information Centric Networking (ICN) aims to evolve the Internet from a host-centric to a data-centric paradigm. In particular, it improves performance and resource efficiency in events with large crowds where many users in a local area want to generate and watch media content related to the event. We present the design of a live video streaming system built on the NetInf ICN architecture and how the architecture was adapted to support live streaming of media content. To evaluate the feasibility and performance of the system, extensive field tests were carried out over several days during a major sports event. Our system streams videos successfully with low delay and communication overhead compared with existing Internet streaming services. It can scale to support several thousands of simultaneous users at a time and is well-suited for events with large crowds and flash crowd scenarios.