This paper describes a method for designers to brainstorm around, and to experience, an end product before it is even conceptualized. Magical Bits are simple physical models representing the main property of a technology or a main function of a future end product. Knowing the end product's main function, and using these models as if they were working products, can help to put the experience in focus. By stepping away from the computer, technical limitations and "single solution thinking", the aim of this method is to let a designer develop through experiencing the users' perceptions and emotions, which should have a central role in the beginning of a design process.