Governments increasingly launch transformative policy missions to address complex societal challenges such as climate change. While the literature on mission-oriented innovation policy highlights the role of stakeholder contestation and emphasizes the need to promote alignment, it often overlooks the nature of underlying disagreements. This paper distinguishes between factual and normative disagreement across problems, solutions, and interventions, and applies Q methodology to identify and analyze four distinct stakeholder narratives in the mission to decarbonize Swedish industry. The narratives reveal different varieties of disagreement, ranging from factual concerns about technological feasibility and policy effectiveness to normative critiques of directionality and legitimacy. Our findings demonstrate that missions involve not only alignment, but also disjointment – persistent divergences of opinion rooted in fundamentally conflicting values and beliefs. Recognizing disjointment underscores the need for mission-oriented policymaking to balance efforts to foster alignment with strategies that address enduring conflict through mediation, recognition, redistribution, and compensation

This paper explores how new technology-based firms innovate their business models in a dynamic transitions context. Through a case study of emerging biotech firms in the European biomass and precision fermentation industries, we analyze how firms adopt fit-and-conform and stretch-andtransform approaches to the malleable boundaries of a multi-dimensional business model design space. Conceptually, our study advances this analytical framework by integrating an ecological dimension, offering a broader socio-techno-ecological perspective on business model innovation. Empirically, we find that firms stretch-and-transform the ecological boundary through circular value delivery practices. We also find that firms fit-and-conform to the markets & users boundary by focusing on low-cost value propositions. In addition, we find that technological and business model innovation are deeply interconnected, challenging prior business model design space studies treating them as more distinct. The paper adds to a growing literature that integrates firm- and system-level perspectives on sustainability transitions.

As the effects of climate change become increasingly evident, there is a pressing need to fundamentally transform our societies towards just and sustainable futures. This paper presents a practical methodology for guiding collaborative transformation processes towards sustainability. Our aim is to contribute to the development of tools that combine insights from foresight with theories from the sustainability transitions literature, specifically scenario planning and multi-level perspective (MLP) approaches. Foresight and sustainability transitions both aim to understand long-term trends shaping production and consumption systems and guide transitions to more desirable socio-technical regimes. However, few scholars have examined overlaps between the fields and explored the potential for practical integration in workshop settings. The MLP can benefit from scenario planning by incorporating directionality and pluralism of futures in transition processes, while the MLP provides a structure for understanding system dynamics and socio-technical change to scenario planning. In this paper, we share our experiences using an integrated MLP-scenario planning framework in a workshop setting where actors from the Swedish food system explored prospective transitions. Using backcasting and pre-mortem related to regime dimensions from the MLP, participants built a common understanding of events, barriers and pathways associated with four normative scenarios of sustainable food systems. Our results show that the MLP and scenario planning can be integrated and implemented on a practical level to facilitate dialogues on current regime lock-ins and thereby pave the way for transformative change

ustainability challenges call for a shift towards plant-based proteins. This paper aims to analyze the development of plant-based meat alternatives in Sweden with a focus on legitimation processes. We divide legitimation into cognitive, normative, pragmatic and regulative varieties, and argue that configurations of legitimacy shape the directionality of innovation. We integrate this conceptualization into an analytical framework based on the technological innovation systems approach and analyze data from 41 interviews and multiple secondary sources. The analysis shows that the development of plant-based meat alternatives has been driven by a supportive configuration of strong normative legitimacy for low climate impact, increasing cognitive legitimacy based on associations with meat-based diets, increasing pragmatic legitimacy ensuring profitability for producers and convenience for consumers, and low regulative legitimacy due to weak policy support. This has shaped directionality towards the development of highly refined products that mimic meat, rather than towards simpler plant-based products, which may bring sustainability benefits but require more substantial behavioral change. Our findings suggest that policymakers can influence all four kinds of legitimacy, but have an especially important role in actively targeting regulative legitimacy. Other stakeholders can shape cognitive, normative, and pragmatic legitimacy to propel plant-based meat alternatives in desired direction.

Recent geopolitical and economic crises underline the need for a European transition towards a more sustainable food system. Scholars and policymakers have called for a re-territorialization of food production to strike a better balance between local, regional and global value chains. This paper explores the role of re-territorialization through an analysis of the emergence, development and current transformation of the Swedish wild berry value chain. The analysis combines the multi-level perspective on sustainability transitions with a socio-techno-ecological system approach and draws on interviews, informal conversations, participant observations and a range of secondary sources. The resulting case narrative shows how processes of de-territorialization may result in regimes that fail to address sustainability potential and problems. It also highlights that processes of re-territorialization challenge established regimes by promoting niches that represent diferent, albeit complementary, value chain confgurations. Apart from a rich empirical narrative that brings useful knowledge to stakeholders to the Swedish wild berry value chain, the paper contributes to the theoretical understanding re-territorialization, shows how the ecological dimension can be accounted for with the multi-level perspective on sustainability transitions and presents a number of general policy implications.

Efforts to develop the wild berry industry in Sweden and internationally call for increased knowledge about the consumer perspective. Our objective is to investigate attitudes, product associations, consumption patterns, and foraging behaviour regarding bilberries, with an online survey using a nationally representative sample (N = 2010). The data were analysed with regression and multinomial testing using a Bayesian approach as well as with correspondence analysis on a check-all-that-apply task. Results indicate that bilberries are consumed regularly in Sweden and a majority of consumers (56.5 %) reported foraging for bilberries during 2023. The factors considered most important when purchasing bilberries are Swedish origin and good sensory characteristics (taste and texture). Consumers’ associations with bilberry products were described by three multifaceted dimensions: familiar/unfamiliar (also related to hedonics), natural/artificial (also related to sourness/sweetness), and utilitarian/exclusive (also related to situational appropriateness). Fresh bilberries were more likely to be perceived as ‘traditional’ and ‘everyday’ by consumers in Northern vis-a-vis ` Eastern or Southern Sweden, and women associated both fresh and frozen bilberries with being ‘artificial’ more than men. The results provide important insight for actors that promote a sustainable wild berry industry that acknowledges the voice of the consumer.

This paper proposes a directionality framework that highlights goal, sector and solution as key dimensions of transformative policy missions. The framework is used to investigate the directionality of process industry decarbonization in Sweden, by analyzing the orientation of projects supported by the major national funding program the ‘Industry Leap’ between 2017 and 2022. The results show that innovation activities (i) mainly aim to reduce fossil emissions rather than produce negative emissions, (ii) focus on the steel and chemicals industries, and (iii) engage mostly with carbon capture, electrification and hydrogen. This indicates that innovation activities are somewhat narrow and imbalanced, which suggests that policymakers should promote broader experimentation. The theoretical and empirical contribution of this paper supports academics, policymakers and other actors in understanding, evaluating and shaping the directionality of transformative policy missions.

CONTEXT Driven by strategic objectives such as regional development, increased domestic value added, improved labour conditions and reduced environmental impacts, a range of actors are pursuing innovation related to the Swedish wild berry value chain. OBJECTIVE Our objective is to analyse the structure, functions and directionality of the Swedish wild berry innovation system and draw implications for ongoing efforts to develop the value chain. METHODS Our study is based on 18 semi-structured interviews, participant observations and a range of secondary sources. We use an analytical framework based on the agricultural innovation systems approach and pay specific attention to reflexivity, directionality and non-human materiality. RESULTS AND CONCLUSION The Swedish wild berry innovation system is fragmented as incumbent berry companies are absent from efforts to develop and reconfigure the value chain. The fragmentation is a result of the partly conflicting objectives among actors in the innovation system. There is a need for broader governance networks to navigate trade-offs and enable the commercialisation of new solutions. Successful innovation likely hinges on institutional change, particularly when it comes to efforts to improve labour conditions for migrant workers. SIGNIFICANCE Our study contributes empirically to research on non-timber forest product value chains and offers insights for actors pursuing innovation related to Swedish wild berries. We contribute to theoretical development in the agricultural innovation systems literature by incorporating attention reflexivity, directionality and non-human materiality.

Decarbonization of energy-intensive process industries (EPIs) is a central unresolved challenge for limiting global warming to 1.5°C or well-below 2°C. In this article, we investigate the alignment between government policy and applicable industry strategy in decarbonization efforts across six European countries–Denmark, Germany, Netherlands, Norway, Sweden and the United Kingdom. We distinguish between ‘target alignment’ (How comparable are the size of the emission reduction commitments?), ‘temporal alignment’ (How closely do the timelines match?) and ‘solution alignment’ (Are the same types of solutions prioritized?). Based on an analysis of national policy documents, company strategies of the 10 largest emitting EPI plants in each country, as well as secondary sources, we find high target alignment. However, we find substantially lower temporal alignment as emitters are reluctant to commit to intermediate targets that match the decarbonization timelines laid out in national government policy. Solution alignment is intermediate across all six countries as emitters generally pursue the decarbonization options prioritized in policy, but with most emitters remaining at the level of ambitions or plans and few examples of commercial investments so far.

The energy-intensive process industries (EPIs) account for a high share of global carbon emissions but have so far been slow to decarbonise. One of the reasons for the slow pace is that central problems and solutions are contested among stakeholders. To develop effective and inclusive transition policy, a better understanding of different perspectives on decarbonisation challenges is needed. In this paper, we use Q methodology to address this gap with an analysis of EPI decarbonisation in Sweden and Norway. The research draws on 50 interviews where different types of stakeholders sorted and reflected upon statements that describe potential decarbonisation challenges. Through factor analysis, we identify four salient narratives in each country, which emphasise different problems and trade-offs. However, we also find similarities across the narratives, both within and across countries. A key challenge that is emphasized in both countries is to ensure a sufficient supply of electricity at competitive prices. Ultimately, we demonstrate how these findings are important for providing policy recommendations.