To enhance theoretical understanding and practical skills in innovation management within the blue bioeconomy, this nine-month project targeted key professionals within smaller enterprises in the seafood industry on the west coast of Sweden. Participants from four SMEs, a science park, and a research institute came together for group sessions and tailored coaching. These sessions focused on applying practical tools and methods for innovation management, incorporating regular evaluations of progress, learning, and challenges. The main goal was to equip participants with essential knowledge and skills to strengthen their capabilities and promote business development, thus accelerating learning, development, and sustainable growth. By the project's conclusion, participants had significantly improved their ability to use new methods, had a greater eagerness to engage proactively with innovation, and a new tool for advancing systematic innovation management had been developed and introduced. The project has been co-financed by the European Union.