When the #metoo movement became viral in the world, women in shipping in Sweden started their own appeal that raised a large number of issues concerning the social work environment on board which became the starting point for the initiative Fair Winds in 2018.
Fair Winds is a collaboration between collaboration between industry association/ employers´organisation, trade unions, academia, authorities, student associations and non-profit organisations in the Swedish shipping sector with an objective to create a shipping sector with world class work environment with a zero vision of harassment and discrimination for everyone working in the shipping sector in Sweden.
Supported by the Fair Winds, research project REDO (Recruitment Equality & Diversity Opportunities) started in January 2020 in a collaboration between RISE Research Institutes of Sweden and the Swedish Maritime Administration with a vision to improve the social work environment from a gender equality perspective.
The purpose of REDO is to create a safe and inclusive shipping industry where more women will want to apply for jobs at sea, and feel motivated and inspired to stay. It is an approach that needs to include everyone, from top management to every employee.
In this project, we have applied ‘Design Thinking’ as the overarching, user-centered problem formulation and solving approach. To identify driving forces and obstacles for increasing diversity and recruitment of more women in the shipping industry, we have conducted surveys, interviews, and workshops with women that are currently or have previously worked in the shipping industry at different roles. A benchmark study of other male-dominated industries and their diversity strategies through marketing and communication, mentorship and networks, and challenging existing norms and work cultures has provided inspiration for how the shipping industry can address equality and diversity to improve the social work environment.
This report intends to summarize the results and insights generated through the course of this project and to offer recommendations for how the shipping industry can continue to promote diversity by offering a social work environment which is built on three cornerstones of safety, inclusion, and motivation. More detailed documentations of results from the different studies conducted are supplemented to this report as four appendices.