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Spreading joy: examining the effects of smiling models on consumer joy and attitudes
RISE, Innventia.ORCID iD: 0000-0001-5152-972X
2015 (English)In: Journal of Consumer Marketing, ISSN 0736-3761, E-ISSN 2052-1200, Vol. 32, no 6, 459-469 p.Article in journal (Refereed) Published
Place, publisher, year, edition, pages
2015. Vol. 32, no 6, 459-469 p.
Keyword [en]
typicality, advertising and packaging design, affect transfer, consumer joy, emotional contagion, smile appeal
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Business Administration
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URN: urn:nbn:se:ri:diva-118DOI: 10.1108/JCM-03-2015-1356OAI: oai:DiVA.org:ri-118DiVA: diva2:930307
Available from: 2016-05-23 Created: 2016-05-23 Last updated: 2017-11-30Bibliographically approved

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Lindström, Annika

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