Apple and RISE Research Institutes of Sweden are committed to contribute to solving the ongoing plastic pollution crisis. In a joint undertaking, we have created an innovative, low-density, resilient, cellulose foam, based on responsibly sourced wood pulp that can be sustainably produced and recycled in the paper packaging recycling stream. Its structure and mechanical properties suggest it could replace fossil-based materials, such as polymeric foams, commonly used in packaging, insulation, and light weight composites. To accelerate progress, and shorten time to market, we are now inviting partners to build on the work we have done and develop the material toward different applications.