This paper addresses how personal certification in innovation management can contribute to the ongoingprofessionalisation within the innovation management discipline. The empirical study focused a projectin Sweden initiated to develop qualification, specifically personal certification, of innovation managementprofessionals. The project resulted in a certification process and a first batch of certified innovationmanagement professionals. The study aimed to capture the individuals’ reasons for, as well as results andeffects from, choosing to acquire a voluntary personal certification within innovation management. A widerange of reasons for taking the certifications was reported such as willingness to learn more, willingness toformalise innovation management competence, a wish to clarify roles, but also to promote the discipline itself.Certification was apprehended as a trustworthy format to achieve this. Identified effects were establishmentof a common language, increased visibility of individuals, and innovation management professionals to feelmore confident in their jobs.