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Mapping the sensory fingerprint of swedish beer market through text and data mining and multivariate strategies
RISE Research Institutes of Sweden, Bioeconomy and Health, Agriculture and Food.ORCID iD: 0000-0001-5129-9338
RISE Research Institutes of Sweden, Bioeconomy and Health, Agriculture and Food.
RISE Research Institutes of Sweden. Örebro University, Sweden.ORCID iD: 0000-0003-2606-9455
2021 (English)In: Beverages, ISSN 2306-5710, Vol. 7, no 4, article id 74Article in journal (Refereed) Published
Abstract [en]

The continuous increase of online data with consumers’ and experts’ reviews and preferences is a potential tool for sensory characterization. The present work aims to overview the Swedish beer market and understand the sensory fingerprint of Swedish beers based on text data extracted from the Swedish alcohol retail monopoly (Systembolaget) website. Different multivariate strategies such as heatmaps, correspondence analysis and hierarchical cluster analysis were used to understand the sensory space of the different beer styles. Additionally, sensory space for specific hop cultivars was also investigated. Results highlighted Gothenburg as the main producing area in Sweden. The style Indian Pale Ale (IPA) is the largest available at the retail monopoly. From a sensory perspective, commonalities and differences were found between beer types and styles. Based on the aroma description, different types of ale and lager can cluster together (such as Porter and Stout and Dark lagers). Additionally, an associative relationship between specific aromas and hop cultivars from text data information was successfully achieved. © 2021 by the authors.

Place, publisher, year, edition, pages
MDPI , 2021. Vol. 7, no 4, article id 74
Keywords [en]
Beer, Data analysis, Market study, Sensory science, Text data
National Category
Economics
Identifiers
URN: urn:nbn:se:ri:diva-56994DOI: 10.3390/beverages7040074Scopus ID: 2-s2.0-85119142277OAI: oai:DiVA.org:ri-56994DiVA, id: diva2:1614392
Note

Funding details: 2018-2132; Funding text 1: Funding: This research part of Hope for Swedish hops (EIP-AGRI, Agriculture & Innovation), Fufunnddiendg:bTyhJiosrrdebseraurkcshvperakrteot f2H01o8p-2e1f3o2r.Swedish hops (EIP-AGRI, Agriculture & Innovation), funded by Jordbruksverket 2018-2132. Institutional Review Board Statement: Not applicable.

Available from: 2021-11-25 Created: 2021-11-25 Last updated: 2021-11-25Bibliographically approved

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Garrido Banuelos, GonzaloMihnea, Mihaela

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