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Managing Emerging (Mis)Alignments in Data-Driven Servitization
RISE - Research Institutes of Sweden, ICT, Viktoria.
RISE - Research Institutes of Sweden, ICT, Viktoria.ORCID iD: 0000-0003-2554-2300
2019 (English)In: Research technology management, ISSN 0895-6308, E-ISSN 1930-0166, Vol. 62, no 4, p. 37-45Article in journal (Refereed) Published
Abstract [en]

Overview: Manufacturers moving to service-based business models are generally advised to provide total-care solutions to their customers in order to boost profits and strengthen customer relationships. To reduce the risks associated with such services, service providers often rely on remote monitoring technologies to access data on their products’ health and usage. Our study reveals a tension between the technical development of complex products capable of remote monitoring and the business logic required to commercialize this potential. Specifically, we show that the collaborative value co-creation context within which these products are typically developed requires managers to seek alignment in technical specifications and value co-creation logics simultaneously. However, technical alignment is contingent on factors that can lead to business logic misalignments. 

Place, publisher, year, edition, pages
Taylor and Francis Inc. , 2019. Vol. 62, no 4, p. 37-45
Keywords [en]
Data-driven servitization, Remote monitoring technologies, Servitization, Health risks, Public relations, Remote control, Complex products, Customer relationships, Remote monitoring, Service provider, Technical development, Technical specifications, Value co creations, Computer circuits
National Category
Natural Sciences
Identifiers
URN: urn:nbn:se:ri:diva-40910DOI: 10.1080/08956308.2019.1613118Scopus ID: 2-s2.0-85068080439OAI: oai:DiVA.org:ri-40910DiVA, id: diva2:1376780
Note

 Funding text 1: Each firm operates within the Scandinavian heavy truck and bus tire value network, but the firms had not previously collaborated in this way. The organizations entered a collaborative partnership to explore remote monitoring technologies and data-driven servitization. The public research institute that initiated the project, which was funded by the Swedish government agency for research and development, coordinated the research project and aided with sensor development, tests, and data analytics.

Available from: 2019-12-10 Created: 2019-12-10 Last updated: 2019-12-10Bibliographically approved

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Linder, Marcus

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