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The sun is no fun without rain: Physical environments affect how we feel about yellow across 55 countries
University of Lausanne, Switzerland.
RISE - Research Institutes of Sweden, Built Environment, Energy and Circular Economy.
University of Lausanne, Switzerland.
Number of Authors: 612019 (English)In: Journal of Environmental Psychology, ISSN 0272-4944, E-ISSN 1522-9610, Vol. 66, article id 101350Article in journal (Refereed) Published
Abstract [en]

Across cultures, people associate colours with emotions. Here, we test the hypothesis that one driver of this cross-modal correspondence is the physical environment we live in. We focus on a prime example – the association of yellow with joy, – which conceivably arises because yellow is reminiscent of life-sustaining sunshine and pleasant weather. If so, this association should be especially strong in countries where sunny weather is a rare occurrence. We analysed yellow-joy associations of 6625 participants from 55 countries to investigate how yellow-joy associations varied geographically, climatologically, and seasonally. We assessed the distance to the equator, sunshine, precipitation, and daytime hours. Consistent with our hypotheses, participants who live further away from the equator and in rainier countries are more likely to associate yellow with joy. We did not find associations with seasonal variations. Our findings support a role for the physical environment in shaping the affective meaning of colour.

Place, publisher, year, edition, pages
Academic Press , 2019. Vol. 66, article id 101350
Keywords [en]
Affect, Climate, Colour, Cross-cultural, Emotion, Environment
National Category
Natural Sciences
Identifiers
URN: urn:nbn:se:ri:diva-40644DOI: 10.1016/j.jenvp.2019.101350Scopus ID: 2-s2.0-85073610690OAI: oai:DiVA.org:ri-40644DiVA, id: diva2:1368061
Note

 Funding details: Russian Foundation for Basic Research, RFBR, 17-29-09145; Funding details: ICI; Funding details: Bergens Forskningsstiftelse, BFS2016REK03; Funding details: Schweizerischer Nationalfonds zur Förderung der Wissenschaftlichen Forschung, SNF, 100014_182138, P0LAP1_175055; Funding details: AkzoNobel; Funding text 1: This research was supported by the Swiss National Science Foundation , providing a Doc.CH fellowship grant to DJ ( P0LAP1_175055 ) and a project funding grant to CM & NDa ( 100014_182138 ). MH was supported by a research grant from the Bergen Research Foundation ( BFS2016REK03 ). YG was supported by the Russian Foundation for Basic Research ( 17-29-09145 ). The initiation of this research was possible through the support of AkzoNobel , Imperial Chemical Industries (ICI) Limited, and in particular David Elliott and Tom Curwen, Color R&I team, Slough, UK, and Stephanie Kraneveld, Sassenheim, the Netherlands. We would like to further thank all the people who have contributed to the translation of the survey or to data collection, but have not provided further contributions: Chaman Afrooz Chowdhury (Bengali), Gumru Ahmadova (Azerbaijani), Felipe Andrade (Portuguese), Archil Begiashvili (Georgian), Gildas Bika (Gabon), Oh-Hyeon Choung (Korean), Yishin Chuang (Traditional Chinese), Emilija Emma (Lithuanian), Agnieszka Gawda (Polish), Stephanie Hong (Korean), Aydan Ismayilova (Azerbaijani), Jamila Ismayilova (Azerbaijani), Aurika Jonauskienė (Lithuanian), Vita Kalnberziņa (Latvian), Bruno Kemm (Spanish & Portuguese), Richard Klein (French), Árni Kristjánsson (Icelandic), Gunta Krūmiņa (Latvian), Junghee Lee (Korean), Tiraya Lerthattasilp (Thai), Abraham Lim Ken Zhi (Traditional Chinese), Arnt Lykke Jakobsen (Danish), Sarah Malekolkalami (Persian), Lucian Marin (Romanian), Riina Martinson (Estonian), Marilena Syrimi (Cyprus), Jung Min Shin (Korean), Tanisha Momtaz (Bengali), Galina Paramei (Russian), Mushfiqur Rahman (Bengali), Anchalita Ratanajaruraks (Thai), Angela Rowe (Spanish), Juliet Rowe (Spanish), Haerin Shin (Korean), Kristian Tangsgaard Hvelplund (Danish), Angeliki Theodoridou (Greek), Evelina Thunell (Swedish), Alessandro Tremea (Italian), Laura Winther Balling (Danish), Ji Won Hur (Korean), Yaffa Yeshurun (Hebrew), and Sólveig þorsteinsdóttir (Icelandic). Finally, we would like to thank all the participants. Appendix A

Available from: 2019-11-05 Created: 2019-11-05 Last updated: 2019-11-05Bibliographically approved

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