Data defined software is becoming more and more prevalent, especially with the advent of machine learning and artificial intelligence. With data defined systems come both challenges - to continue to collect and maintain quality data - and opportunities - open innovation by sharing with others. We propose Open Data Collaboration (ODC) to describe pecuniary and non-pecuniary sharing of open data, similar to Open Source Software. To understand challenges and opportunities with ODC, we ran focus groups with 22 companies and organizations. We observed an interest in the subject, but we conclude that the overall maturity is low and ODC is rare.