Uptake of hydrogen vehicles is an ideal solution for countries that face challenging targets for carbon dioxide reduction. The advantage of hydrogen fuel cell electric vehicles is that they behave in a very similar way to petrol engines yet they do not emit any carbon containing products during operation. The hydrogen industry currently faces the dilemma that they must meet certain measurement requirements (set by European legislation) but cannot do so due to a lack of available methods and standards. This paper outlines the four biggest measurement challenges that are faced by the hydrogen industry including flow metering, quality assurance, quality control and sampling.