This paper presents the development and application of a process and methodology to develop business models for sustainable mobility services that aim at changing travel behaviour and shifting people from carbon fuelled vehicles (CFVs) to other means of transportation. The mobility services will be implemented in 4 lead cities and 11 take up cities in Europe as part of the European project Empower. The paper summarises three deliverables within the project in which a literature study and case review, methodology development, and business model development in the 4 lead cities were conducted.