In fibre reinforced concrete (FRC), understanding the underlying interaction mechanisms between discrete fibres and the surrounding concrete matrix can lead to the optimization of the fibre-matrix combination. This paper presents the initial development of a method enabling the analysis of this given interaction on ameso-mechanical level. The method is such that volume images are initially captured using X-ray Computed Tomography (XCT) on small-scale FRC specimens under loading which are thereafter analysed to measure full 3D strainand deformation via Digital Volume Correlation (DVC). It is anticipated that the method developed in this project can be a useful tool for the developmentof new innovative and high performance FRC.