Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
From fever to flu: The rhetoric of reporting Asia in a Swedish business magazine
RISE, Swedish ICT, Viktoria.
1999 (English)In: AI & Society: The Journal of Human-Centred Systems and Machine Intelligence, ISSN 0951-5666, E-ISSN 1435-5655, Vol. 13, no 3, p. 235-246Article in journal (Refereed) Published
Abstract [en]

In this paper some aspects of the stereotyping of China and Japan are explored by using a sample of articles from a Swedish business magazine. The main objective is to show how stereotypes are adapted to capture new developments in economy and technology. During the years of high hopes for the largest Asian economies, stereotypes proved to be far from timeless and unchanging. Also a large number of metaphors were used to express perceived similarities between East and West, further undermining tradi-tional Western understanding of Asia as inert and eternally different. The recent decline of Japan put an end to this, creating a return to a vocabulary of cultural characterisations and explanations.

Place, publisher, year, edition, pages
1999. Vol. 13, no 3, p. 235-246
Keywords [en]
Business media, China and Japan, Economic and technological change, Metaphors, Stereotypes, Business magazines, Swedishs, Technological change
National Category
Medical and Health Sciences
Identifiers
URN: urn:nbn:se:ri:diva-32697Scopus ID: 2-s2.0-53149125372OAI: oai:DiVA.org:ri-32697DiVA, id: diva2:1156711
Available from: 2017-11-14 Created: 2017-11-14 Last updated: 2017-11-14Bibliographically approved

Open Access in DiVA

No full text in DiVA

Scopus
By organisation
Viktoria
In the same journal
AI & Society: The Journal of Human-Centred Systems and Machine Intelligence
Medical and Health Sciences

Search outside of DiVA

GoogleGoogle Scholar

urn-nbn

Altmetric score

urn-nbn
Total: 2 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
v. 2.35.4