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Determinants of economic performance of environmental technology-based offers: A cross-sectional study of small Swedish firms
RISE, Swedish ICT, Viktoria.ORCID iD: 0000-0003-2554-2300
2016 (English)In: International Journal of Innovation and Sustainable Development, ISSN 1740-8822, E-ISSN 1740-8830, Vol. 10, no 3, p. 237-259Article in journal (Refereed) Published
Abstract [en]

The paper examines the association between offer differentiation based on environmental orientation and economic performance. The analysis consists of an ordinary least-squares regression based on accounting data and a survey of the leaders of small environmental technology-based firms in Sweden. The results indicate that eco-efficiency creating a low total cost of ownership is more strongly associated with offer performance than is regulatory support, eco-branding, eco-quality differentiation and provision of strategic environmental information. This suggests that environmental differentiation of offers is the most successful when it is associated with a low total cost of ownership for customers.

Place, publisher, year, edition, pages
2016. Vol. 10, no 3, p. 237-259
Keywords [en]
Business case for sustainability, Eco-efficiency, Environmental differentiation, Environmental innovation, Environmental profit, Environmental strategy, Environmental technology, Green business models, Green innovation, Proactive environmental strategy
National Category
Computer and Information Sciences
Identifiers
URN: urn:nbn:se:ri:diva-32619DOI: 10.1504/IJISD.2016.077502Scopus ID: 2-s2.0-84978962252OAI: oai:DiVA.org:ri-32619DiVA, id: diva2:1156581
Available from: 2017-11-13 Created: 2017-11-13 Last updated: 2019-06-27Bibliographically approved

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Linder, Marcus

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