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Formulating problems for commercializing new technologies: The case of environmental innovation
RISE, Swedish ICT, Viktoria.
2015 (English)In: Scandinavian Journal of Management, ISSN 0956-5221, E-ISSN 1873-3387, Vol. 31, no 1, p. 14-Article in journal (Refereed) Published
Abstract [en]

Prior research on environmental innovation has highlighted the importance for the firm of a shared environmental vision but has not empirically explored why or what are its effects. The purpose of this paper is to analyze the effect of an environmental sustainability vision for the development commercialization of environmental innovations. We conduct an in-depth, multilevel investigation of the development of green product lines in a multinational manufacturing firm, based primarily on interview data collected over five years. By analyzing the interaction between environmental vision the product development process as an interaction between problem formulation the search for problem solutions, we explain how why a shared environmental vision can accelerate environmental innovation. Specifically, we show that a shared environmental vision can lead to an increase in the number of application areas, increased sales of previously customized solutions but that the efficacy of the shared vision is dependent on a good match between the environmental problems being focused on, the core competencies of the firm._x000D_

Place, publisher, year, edition, pages
2015. Vol. 31, no 1, p. 14-
Keyword [en]
Environmental innovation, Green, Problem formulation, Problem solving, Shared vision, Sustainability vision, Environmental vision
National Category
Computer and Information Sciences
Identifiers
URN: urn:nbn:se:ri:diva-31889OAI: oai:DiVA.org:ri-31889DiVA: diva2:1151747
Available from: 2017-10-24 Created: 2017-10-24 Last updated: 2018-01-13Bibliographically approved

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