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THE ORGANIZATIONAL IMPACTS OF A PRODUCT-SERVICE BASED BUSINESS MODEL INNOVATION PROCESS IN AN INCUMBENT MANUFACTURING FIRM
RISE, Swedish ICT, Viktoria.ORCID iD: 0000-0002-5787-9197
RISE, Swedish ICT, Viktoria.
RISE, Swedish ICT, Viktoria.
2015 (English)Conference paper, Published paper (Refereed)
Abstract [en]

AThe circular economy, it is hoped, is one possible way to radically improveenvironmental sustainability. One suggested path towards a more environmentallysustainable industry that is part of the circular economy concept is for firms to movefrom product offerings to product-service offerings. Such offerings requiresubstantially different business models, such that business model innovation isneeded. In such situations of innovation and change, core capabilities can becomecore rigidities in incumbent firms.Lean startup methodologies are claimed to rapidly and cost effectively developvalidated business models for startup companies. This set of methods is designed forstartup companies but may be useful also for incumbent firms. A collaborative andinterventionist research project together with a company with a long business historytested whether one of these methods, Customer Development, could be of use, thechallenges of using it, and if and how these challenges could be addressed. At thisfirm, it was found that the Customer Development process can be very useful andpotentially work as intended, but requires a conscious setup of the project team. Itseems reasonable to expect that core competencies for the business model in currentuse would become core rigidities that would have jeopardized both the CustomerDevelopment process and its business model outcome without external help to reflectupon important but organizationally embedded presumptions

Place, publisher, year, edition, pages
2015.
Keyword [en]
business model, business model innovation, incumbent firm, servitization, PSS, product-service systems
National Category
Computer and Information Science
Identifiers
URN: urn:nbn:se:ri:diva-25354OAI: oai:DiVA.org:ri-25354DiVA, id: diva2:1132492
Conference
22ND INNOVATION & PRODUCT DEVELOPMENT MANAGEMENT CONFERENCE Copenhagen, Denmark, 2015
Available from: 2018-04-11 Created: 2016-10-31 Last updated: 2018-04-11Bibliographically approved

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Williander, Mats

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CiteExportLink to record
Permanent link

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Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
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