Change search
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
New printing technology and pricing
RISE, STFI-Packforsk.
RISE, STFI-Packforsk.
2009 (English)In: Industrial Marketing Management, ISSN 0019-8501, E-ISSN 1873-2062, Vol. 38, no 3, 253-262 p.Article in journal (Refereed) Published
Abstract [en]

This case study analyzes five Swedish printing houses’ pricing with respect to their investments in new printing technology. The new printing technology made it possible for the printing houses to market new products and services to meet the demand for shorter delivery times and full service solutions. Although this demand was apparent, the printing houses’ opportunities to capitalize on their investments depended on the characteristics of the market segment that they served. Findings indicate that the new printing technology made it possible to change prices when the new services reduced delivery time and costs, and when there were substantial differences between the new services and available substitutes. Thus, customers accepted new pricing when the utilization of the new technology resulted in financial gains and time reductions.

Place, publisher, year, edition, pages
2009. Vol. 38, no 3, 253-262 p.
Keyword [en]
Competition, Investments in new technology, Perception of value, Pricing
National Category
Economics and Business
Identifiers
URN: urn:nbn:se:ri:diva-29645DOI: 10.1016/j.indmarman.2008.01.001ScopusID: 2-s2.0-61449235624OAI: oai:DiVA.org:ri-29645DiVA: diva2:1105077
Note

cited By 4

Available from: 2017-06-02 Created: 2017-06-02 Last updated: 2017-06-09Bibliographically approved

Open Access in DiVA

No full text

Other links

Publisher's full textScopus
By organisation
STFI-Packforsk
In the same journal
Industrial Marketing Management
Economics and Business

Search outside of DiVA

GoogleGoogle Scholar

Altmetric score

Total: 2 hits
CiteExportLink to record
Permanent link

Direct link
Cite
Citation style
  • apa
  • harvard1
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Other style
More styles
Language
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Other locale
More languages
Output format
  • html
  • text
  • asciidoc
  • rtf
v. 2.25.0