The penetration of cationic polyelectrolytes into anionic cellulosic fibers was evaluated with fluorescent imaging techniques in order to clarify the mechanism and time scales for the diffusion process. The bulk charge of the cellulosic fibers indirectly creates a driving force for diffusion into the porous fiber wall, which is entropic in nature due to a release of counterions as the polyelectrolyte adsorbs. The individual bulk charges in the fiber cell wall also interact with the diffusing polyelectrolyte, such that the polyelectrolyte diffuses to the first available charge and consequently adsorbs and remains fixed. Thus, subsequent polyelectrolyte chains must first diffuse through the adsorbed polyelectrolyte layer before adsorbing to the next available bulk charges. This behavior differs from earlier suggested diffusion mechanisms, by which polyelectrolytes were assumed to first adsorb to the outermost surface and then reptate into the pore structure. The time scales for polyelectrolyte diffusion were highly dependent on the flexibility of the chain, which was estimated from calculations of the persistence length. The persistence length ultimately depended on the charge density and electrolyte concentration. The charge density of the polyelectrolyte had a greater influence on the time scales for diffusion. High charge density polyelectrolytes were observed to diffuse on a time scale of months, whereas the diffusion of low charge density polyelectrolytes was measured on the order of hours. An influence of the chain length, that is, steric interactions due the persistence length of the polyelectrolyte and to the tortuosity of the porous structure of the fiber wall, could only be noted for low charge density polyelectrolytes. Increasing the electrolyte concentration increased the chain flexibility by screening the electrostatic contribution to the persistence length, in turn inducing a faster diffusion process. However, a significant change in the diffusion behavior was observed at high electrolyte concentrations, at which the interaction between the polyelectrolyte charges and the fiber charges was almost completely screened.