Increasing population and environmental changes poses a significant pressure on the global food supply chain. With the large quantities of food waste that’s been reported over the past couple of years packaging can play a more significant role in reducing the food wastage. Together with actors along the entire value chain we are developing new innovative packaging solutions to reduce food waste throughout the value chain, from food producers to consumers. The purpose of the study is to design and optimize new packaging system solutions so that no part of the chain is optimized at the expense of any other part. In the fall of 2015 the food wastage was examined in three supply chains, salsa in glass jar (A), rice pudding in plastic packaging (B) and lettuce in plastic packaging (C), by using waste audits in the businesses, collecting, comparing and analyzing data. For consumer insights ethnographic studies was used in ten Swedish households. Interviews have also been conducted with consumers in retail stores. The supply chain study indicates little wastage for A and B and higher for C. Consumer report some handling difficulties with the food packaging and reasons why food is wasted. The main reasons being that the food gets bad, difficulties to empty the packaging and that the amount of food is higher than their needs. A majority of the consumer state that they often view packaging as something unnecessary. Consumers do not give packaging functions many thoughts in general and many have difficulties in judging the packaging functions.