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Understanding Online Shopping and Offline Mobility Behavior in Urban Area from the View of Multilayer Network
Beijing University of Posts and Telecommunications, China.
Beijing University of Posts and Telecommunications, China.
RISE, Swedish ICT, SICS, Decisions, Networks and Analytics lab. LuleƄ University of Technology, Sweden.ORCID iD: 0000-0003-3932-4144
Beijing University of Posts and Telecommunications, China.
2016 (English)In: 2016 IEEE International Conference on Network Infrastructure and Digital Content (IC-NIDC), 2016, 8, p. 416-421, article id 7974608Conference paper, Published paper (Refereed)
Abstract [en]

The interactive nature of the Internet offers many opportunities to increase the efficiency of online shopping by improving availability of product information, enabling direct multi-attribute comparisons, and reducing buyer search costs. A great body of research focuses on how consumers shop online or why and how online shopping impacts urban development, but the understanding of mutual influence between online and offline behavior of consumers remains somewhat underserved. This paper bridges that gap by quantifying the relationship between consumers' online shopping and offline mobility behavior. The results of the study give insights to further understand human behavior from both a cyber and real world point of view, which may help to place location based targeted advertisements, and plan commercial & retail centers in urban areas.

Place, publisher, year, edition, pages
2016, 8. p. 416-421, article id 7974608
Keywords [en]
Mobile traffic, Mobility behavior, Multilayer Networks, Online shopping behavior
National Category
Computer and Information Sciences
Identifiers
URN: urn:nbn:se:ri:diva-24196DOI: 10.1109/ICNIDC.2016.7974608Scopus ID: 2-s2.0-85027508682ISBN: 978-1-5090-1246-6 (electronic)OAI: oai:DiVA.org:ri-24196DiVA, id: diva2:1043276
Conference
5th International Conference on Network Infrastructure and Digital Content (IC-NIDC 2016), September 23-25, 2016, Beijing, China
Projects
MobilecloudAvailable from: 2016-10-31 Created: 2016-10-31 Last updated: 2019-06-26Bibliographically approved

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Lindgren, Anders

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