...Reflecting on basic notions of ‘What is [design]’ in such venues opens up a new space for proposing ‘This could be...’. These exhibitions feature not (or not only) familiar mass-produced design objects, but often those produced as ‘one-offs’ or in limited editions, perhaps with the specific intention to be exhibited. Many of the objects have thus been crafted to make explicit certain unique or speculative ideas, often with the intention of reflecting or countering mainstream or traditional design practice. Collected and carefully related to one another in an exhibition, the objects may suggest new or aggregate possibilities – in Extra Ordinary, for instance, the exhibition is carefully curated to suggest a different sort of everyday living environment. Thus, ‘What is...’ may be posed as a dialog between emerging and established practices, the object and the collection, the contributors to the exhibition and its audience...