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Questions, inspiration, feedback, and contributions: How entrepreneurs network online
RISE, Swedish ICT, SICS, Software and Systems Engineering Laboratory.ORCID iD: 0000-0002-1607-2418
RISE, Swedish ICT, SICS, Decisions, Networks and Analytics lab.ORCID iD: 0000-0003-3909-6751
2011 (English)Conference paper, Published paper (Refereed)
Abstract [en]

This work investigates how entrepreneurs use social networking sites for business. Through surveys, online discussions and interviews, we have looked at activities, motives for participating on networking sites for business, motives for contributing, and differences between online and offline networking. Our results show that networking, facts finding, and marketing are very common activities while sharing of experience is quite rare. Entrepreneurs connect with new people online rather than reifying offline networks. A novel use of social media is that of small businesses using Facebook as a web hotel. We believe that an important explanation to our results is that social media are still informal and not yet incorporated in traditional work routines.

Place, publisher, year, edition, pages
2011, 7.
National Category
Computer and Information Sciences
Identifiers
URN: urn:nbn:se:ri:diva-23810OAI: oai:DiVA.org:ri-23810DiVA, id: diva2:1042888
Conference
5th International Conference on Communities & Technologies
Projects
DIGNATSAvailable from: 2016-10-31 Created: 2016-10-31 Last updated: 2018-01-15Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
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Language
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Output format
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