This paper describes how home appliances might be enhanced to improve user awareness of energy usage. Households wish to lead comfortable and manageable lives. Balancing this reasonable desire with the environmental and political goal of reducing electricity usage is a challenge that we claim is best met through the design of interfaces that allows users better control of their usage and unobtrusively informs them of the actions of their peers. A set of design principles along these lines is formulated in this paper. We have built a fully functional prototype home appliance with a socially aware interface to signal the aggregate usage of the user's peer group according to these principles, and present the prototype in the paper.