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A product semantic study of the influence of vision on wood evaluation
SLU Swedish University of Agricultural Sciences, Sweden.
RISE., Innventia.
RISE., Innventia. RISE Research Institutes of Sweden, Bioekonomi och hälsa, Jordbruk och livsmedel.ORCID-id: 0009-0004-0501-2075
2013 (engelsk)Inngår i: Wood and Fiber Science, ISSN 0735-6161, Vol. 45, nr 4, s. 353-362Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

Using product semantics, this study investigated how visual attributes of wood are perceived and interpreted semantically. The wood species alder, ash, aspen, beech, birch, elm, larch, lime, maple, oak, pine, and spruce were included. The subjects rated the samples based on the descriptive words natural, exclusive, ecofriendly, rough, inexpensive, modern, reliable, warm, cozy, solid, and light. The most significant differences in ratings were between softwoods and hardwoods. Principal component analysis yielded three dimensions based on visual perceptions: exclusive-modern, ecofriendly-natural, and light. Maple and ash and other hardwoods were seen as more exclusive and modern than spruce and pine. Pine, conversely, was perceived as the most ecofriendly-natural wood type. Beech and alder did not score high (or low) on any of the three dimensions, meaning that these gave a neutral impression. The potential use of these results in product design and interior design is discussed. 

sted, utgiver, år, opplag, sider
2013. Vol. 45, nr 4, s. 353-362
Emneord [en]
Consumer studies, Perceptions, Wood design
HSV kategori
Identifikatorer
URN: urn:nbn:se:ri:diva-9771Scopus ID: 2-s2.0-84886703196OAI: oai:DiVA.org:ri-9771DiVA, id: diva2:968553
Tilgjengelig fra: 2016-09-12 Laget: 2016-09-12 Sist oppdatert: 2024-03-15bibliografisk kontrollert

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