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A product semantic study of the influence of vision on wood evaluation
SLU Swedish University of Agricultural Sciences, Sweden.
RISE, Innventia.
RISE, Innventia. RISE Research Institutes of Sweden, Bioeconomy and Health, Agriculture and Food.ORCID iD: 0009-0004-0501-2075
2013 (English)In: Wood and Fiber Science, ISSN 0735-6161, Vol. 45, no 4, p. 353-362Article in journal (Refereed) Published
Abstract [en]

Using product semantics, this study investigated how visual attributes of wood are perceived and interpreted semantically. The wood species alder, ash, aspen, beech, birch, elm, larch, lime, maple, oak, pine, and spruce were included. The subjects rated the samples based on the descriptive words natural, exclusive, ecofriendly, rough, inexpensive, modern, reliable, warm, cozy, solid, and light. The most significant differences in ratings were between softwoods and hardwoods. Principal component analysis yielded three dimensions based on visual perceptions: exclusive-modern, ecofriendly-natural, and light. Maple and ash and other hardwoods were seen as more exclusive and modern than spruce and pine. Pine, conversely, was perceived as the most ecofriendly-natural wood type. Beech and alder did not score high (or low) on any of the three dimensions, meaning that these gave a neutral impression. The potential use of these results in product design and interior design is discussed. 

Place, publisher, year, edition, pages
2013. Vol. 45, no 4, p. 353-362
Keywords [en]
Consumer studies, Perceptions, Wood design
National Category
Wood Science
Identifiers
URN: urn:nbn:se:ri:diva-9771Scopus ID: 2-s2.0-84886703196OAI: oai:DiVA.org:ri-9771DiVA, id: diva2:968553
Available from: 2016-09-12 Created: 2016-09-12 Last updated: 2024-03-15Bibliographically approved

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Kihlstedt, Annika

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