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Consumer-Related Food Waste: Role of Food Marketing and Retailers and Potential for Action
Aarhus University, Denmark.
Wageningen University, The Netherlands.
RISE, SP – Sveriges Tekniska Forskningsinstitut, SP Food and Bioscience, Flavour.
2016 (English)In: Journal of International Food and Agribusiness Marketing, Vol. 28, no 3, p. 271-285Article in journal (Refereed) Published
Abstract [en]

Food waste has received increasing attention in recent years. As part of their corporate social responsibility strategies, food supply chain actors have started to act towards avoiding and reducing food waste. Based on a literature review, an expert interview study, and example cases, we discuss food marketing and the role and responsibility of retail. Food marketing and retailing contribute to consumer-related food waste via decisions on date labeling, packaging sizes and design elements, and pricing strategies encouraging overpurchase, as well as communication shifting consumer priorities to the disadvantage of food waste avoidance. Potential actions to tackle food waste relate to improved packaging and information, altering pricing strategies, and cooperation with other actors across the supply chain. Three cases highlight the extent to which moral and strategic motives are interlinked and that there are opportunities for competitive advantage through corporate social responsibility and a business case for sustainability in the area of food waste. 2016 Copyright

Place, publisher, year, edition, pages
Routledge , 2016. Vol. 28, no 3, p. 271-285
Keywords [en]
Consumer, CSR, food waste, retail, sustainability
National Category
Food Science
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URN: urn:nbn:se:ri:diva-139DOI: 10.1080/08974438.2015.1110549Scopus ID: 2-s2.0-84963799364ISBN: 08974438 (ISSN) OAI: oai:DiVA.org:ri-139DiVA, id: diva2:932814
Available from: 2016-06-02 Created: 2016-06-02 Last updated: 2019-01-04Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
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  • de-DE
  • en-GB
  • en-US
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  • nn-NB
  • sv-SE
  • Other locale
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Output format
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