Endre søk
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
Exploring seafood choices at the point of purchase among a sample of Swedish consumers
RISE Research Institutes of Sweden, Bioekonomi och hälsa, Material- och ytdesign. University of Gothenburg, Sweden.ORCID-id: 0000-0001-9688-002X
RISE Research Institutes of Sweden, Bioekonomi och hälsa, Material- och ytdesign.ORCID-id: 0000-0003-4063-6081
RISE Research Institutes of Sweden, Bioekonomi och hälsa, Jordbruk och livsmedel.ORCID-id: 0000-0002-2642-283x
RISE Research Institutes of Sweden, Bioekonomi och hälsa, Material- och ytdesign. Linköping University, Sweden.ORCID-id: 0000-0002-4730-6328
2024 (engelsk)Inngår i: British Food Journal, ISSN 0007-070X, E-ISSN 1758-4108, Vol. 126, nr 13, s. 269-285Artikkel i tidsskrift (Fagfellevurdert) Published
Abstract [en]

Purpose: Seafood consumption in Sweden is below the national recommendations and limited to very few species. This study aims to explore the factors shaping seafood choices at the point of purchase among a sample of current consumers in Sweden, and examines their attitudes regarding seafood consumption more broadly. Design/methodology/approach: Convenience sampling was used to recruit consumers planning to purchase seafood at a supermarket in Sweden. Participants’ shopping trip was recorded using wearable eye tracking glasses and, upon completion, semi-structured interviews were conducted using a cued retrospective think aloud method. This exploratory study integrates qualitative data (N = 39) with eye tracking data (N = 34), to explore how seafood choices unfold when consumers purchase at the point of purchase. Findings: Purchases were mostly restricted to familiar seafood species. Four interlinked main themes were identified from thematic analysis of the interview data: Ambivalence, Nice and Necessary, Proficiency with Seafood and External Influences. Sustainability information (e.g. certifications) faced strong competition from other visual elements at the point of purchase, receiving less attention than product imagery and pricing information. Originality/value: This study is the first to explore the factors shaping seafood choices of current consumers at the point of purchase. The unique approach, combining explicit and implicit measures, enriches understanding of the factors influencing seafood choices and how these may interrelate. The results are valuable for the industry and contribute to the literature by identifying possible routes to improve seafood sustainability communication.

sted, utgiver, år, opplag, sider
Emerald Publishing , 2024. Vol. 126, nr 13, s. 269-285
HSV kategori
Identifikatorer
URN: urn:nbn:se:ri:diva-73251DOI: 10.1108/BFJ-08-2023-0702Scopus ID: 2-s2.0-85192569885OAI: oai:DiVA.org:ri-73251DiVA, id: diva2:1860178
Merknad

 This project was funded by Blue Food – Centre for future seafood, with contributions fromFORMAS – a Swedish Research Council for Sustainable Development (grant number 2020-02834) andRegion V€astra G€otaland (grant number RUN 2020-00352)

Tilgjengelig fra: 2024-05-23 Laget: 2024-05-23 Sist oppdatert: 2024-05-23bibliografisk kontrollert

Open Access i DiVA

fulltext(1246 kB)10 nedlastinger
Filinformasjon
Fil FULLTEXT01.pdfFilstørrelse 1246 kBChecksum SHA-512
5dd8e08f64fd6dfeb80d09fbe7d668b2d1f05691e5075397ac35366698a10f05e8021023033a6d0118a089809c633562cfbb5885885b0a073dce5602f8750982
Type fulltextMimetype application/pdf

Andre lenker

Forlagets fulltekstScopus

Person

Costa, ElenaBergman, PennyNiimi, JunCollier, Elizabeth S

Søk i DiVA

Av forfatter/redaktør
Costa, ElenaBergman, PennyNiimi, JunCollier, Elizabeth S
Av organisasjonen
I samme tidsskrift
British Food Journal

Søk utenfor DiVA

GoogleGoogle Scholar
Totalt: 16 nedlastinger
Antall nedlastinger er summen av alle nedlastinger av alle fulltekster. Det kan for eksempel være tidligere versjoner som er ikke lenger tilgjengelige

doi
urn-nbn

Altmetric

doi
urn-nbn
Totalt: 43 treff
RefereraExporteraLink to record
Permanent link

Direct link
Referera
Referensformat
  • apa
  • ieee
  • modern-language-association-8th-edition
  • vancouver
  • Annet format
Fler format
Språk
  • de-DE
  • en-GB
  • en-US
  • fi-FI
  • nn-NO
  • nn-NB
  • sv-SE
  • Annet språk
Fler språk
Utmatningsformat
  • html
  • text
  • asciidoc
  • rtf
v. 2.43.0