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INFLUENCERS´ IN URBAN FREIGHT –A  BUSINESS MODEL PERSPECTIVE
University of Gothenburg, Sweden.ORCID iD: 0000-0002-1383-8086
University of Gothenburg, Sweden.
2019 (English)Conference paper, Published paper (Refereed)
Abstract [en]

This study explores how norm-setting third-party urban freight stakeholders, referred to as ´influencers’, may indirectly put pressure on carriers in the urban freight setting. The paper indicates that influencers have a potential to initiate considerable change in how carriers shape their business models. The results thus bring to light the often-overlooked power that influencers have in relation to the development of actor behavior along the urban freight supply chain.

Place, publisher, year, edition, pages
2019.
Keywords [en]
urban freight, stakeholder, influencer, business model
National Category
Transport Systems and Logistics Business Administration
Identifiers
URN: urn:nbn:se:ri:diva-73157OAI: oai:DiVA.org:ri-73157DiVA, id: diva2:1858743
Conference
The 11th International Conference on City Logistics
Available from: 2024-05-17 Created: 2024-05-17 Last updated: 2024-05-20Bibliographically approved

Open Access in DiVA

fulltext(109 kB)17 downloads
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Type fulltextMimetype application/pdf

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Brettmo, Alena

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CiteExportLink to record
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  • apa
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