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Attitudes and preferences regarding plant-based yoghurt analogues among Swedish consumers with different dietary habits
RISE Research Institutes of Sweden, Bioeconomy and Health, Agriculture and Food. SLU Swedish University of Agricultural Sciences, Sweden.ORCID iD: 0009-0001-3887-8420
SLU Swedish University of Agricultural Sciences, Sweden.
SLU Swedish University of Agricultural Sciences, Sweden.
SLU Swedish University of Agricultural Sciences, Sweden.
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2024 (English)In: International Journal of Gastronomy and Food Science, ISSN 1878-450X, E-ISSN 1878-4518, Vol. 35, article id 100865Article in journal (Refereed) Published
Abstract [en]

This study evaluated drivers and barriers in consumer willingness to purchase plant-based yoghurt analogues (PBYA) and assessed the most important attributes of PBYA. Questionnaire data from 702 Swedish adults (19% vegan, 20% lacto-ovo-vegetarian, 21% flexitarian, 41% omnivore) showed that attitudes and preferences regarding PBYA differed between consumers with different dietary preferences. Animal welfare was an important driver for vegans, while interest in trying new foods was one of the main drivers for omnivores. All four consumer groups believed that PBYA is good for the environment. The main reasons indicated for not consuming PBYA were unpleasant taste and lack of motive to switch from dairy yoghurt to PBYA. All groups indicated taste, appearance and price as overall driving forces when choosing PBYA. The importance of some factors, such as local ingredients, few additives and low sugar content, was rated higher by flexitarians and omnivores than by vegans and lacto-ovo vegetarians. These data about consumer attitudes and preferences regarding PBYA should be implemented during PBYA product development, especially when targeting different food preference groups. 

Place, publisher, year, edition, pages
AZTI-Tecnalia , 2024. Vol. 35, article id 100865
Keywords [en]
Dairy alternative, Dairy substitute, Flexitarian, Gurt, Questionnaire, Vegan
National Category
Food Science
Identifiers
URN: urn:nbn:se:ri:diva-71936DOI: 10.1016/j.ijgfs.2023.100865Scopus ID: 2-s2.0-85182550985OAI: oai:DiVA.org:ri-71936DiVA, id: diva2:1841043
Funder
Swedish Research Council Formas, 2020–00861 , 2018–01869 and 2020-02839
Note

This work was supported by Formas research council , grant numbers 2020–00861 , 2018–01869 and 2020-02839 .

Available from: 2024-02-27 Created: 2024-02-27 Last updated: 2024-05-17Bibliographically approved

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Östlund, Johanna

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