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Strategisk samverkan mellan lantbrukare och teknikföretag inom mjölkproduktionen
RISE Research Institutes of Sweden, Bioeconomy and Health, Agriculture and Food.ORCID iD: 0000-0002-0233-1917
RISE Research Institutes of Sweden, Bioeconomy and Health, Agriculture and Food.ORCID iD: 0000-0001-6971-5045
RISE Research Institutes of Sweden, Bioeconomy and Health, Agriculture and Food.ORCID iD: 0000-0002-1359-2952
2023 (Swedish)Report (Other academic)
Abstract [en]

Strategic collaborations between farmers and technology companies to extend the benefits of technical solutions for improved animal production Over the past 50 years, we have seen an increased use of technological solutions in agriculture to monitor animal health, welfare and productivity. The increase in milk production and herd size place great demands on animal health and regular monitoring of all individual animals, to ensure that production is optimal while maintaining good animal welfare. This is very time-consuming, so farmers' interest in digital technology solutions is increasing. This development should facilitate and streamline agriculture. However, many farmers feel that the companies that develop technology do not always have knowledge of the needs and requirements they have for a technical or digital tool. In addition, companies need to collaborate more on sharing data, to avoid, for example, parallel work in several technical solutions. Within the project, we have identified several areas where there is consensus, but also areas where the opinions between farmers and technology companies differ. There was a consensus between farmers and technology companies that personal relationships are a key factor in the industry, and affect, for example, investment decision-making. Furthermore, there was also a consensus that there is a need for actors to be able to meet in some forum to discuss issues such as technology development and data sharing on a regular basis. The parties were considered to have different views on what makes a technology successful and how user dialogue should be handled. One issue where the farmers' opinions differed was the availability outside of working hours, where some felt that it provided increased control and thus a sense of calm, while others considered it as a direct stress factor and a feeling of never leaving the workplace. Several of the technology suppliers expressed that they were interested in developing their collaboration with other technology companies, while others considered it a strength to only work with their own products to ensure the quality of their offering. The project has generated knowledge exchange between actors in the industry. Farmers and technology companies have been given the opportunity to give their views on how to create a dialogue about needs and opportunities for the development of new technical solutions. The results show that all participants see a benefit in increased collaboration, but that the path to get there is not clearly marked out and there is a need for an independent party that initiates collaboration and leads the dialogue.

Place, publisher, year, edition, pages
2023.
Series
RISE Rapport ; 2023:124
Keywords [en]
Milk, farmers, Technology, Agricultural companies, Focus groups interviews, collaboration, farmers’ perception, agtech
National Category
Agriculture, Forestry and Fisheries
Identifiers
URN: urn:nbn:se:ri:diva-71897ISBN: 978-91-89896-11-6 (electronic)OAI: oai:DiVA.org:ri-71897DiVA, id: diva2:1838364
Note

Denna rapport är resultatet av projektet ”Strategisk samverkan mellan lantbrukare och teknikföretag inom mjölkproduktionen” som har finansierats av FORMAS inom det nationella forskningsprogrammet för livsmedel.

Available from: 2024-02-16 Created: 2024-02-16 Last updated: 2025-02-07Bibliographically approved

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Lind, Ann-KristinaPetters, FridaPeetz Nielsen, Per

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