Purpose: Circular procurement is assumed to foster innovation and influence demand for and supply of goods through criteria setting and dialogue with suppliers. However, even in countries placed at the forefront of sustainability practices such as Sweden, examples of procurement that can truly be considered to be circular are rare. This paper aims to examine circular public procurement practices in a selection of Swedish municipalities and regions through the lens of the Advocacy Coalition Framework. The authors propose a categorisation of municipalities by circular procurement uptake and identify factors that support the acceleration of the circular transition in Sweden. Design/methodology/approach: Using the key informant approach, the authors conducted semi-structured interviews with employees of seven municipalities, one region and one external procurement agency, as well as seven suppliers of various sizes. The authors also analysed procurement documents received from municipalities. Participating organisations represented a variety of Swedish local government structures and local conditions. Findings: The authors proposed a categorisation of circular procurement uptake. Notably, beginners differ from leaders in circular procurement, most importantly by the level of flexibility policy brokers have within their organisations and by policy brokers’ ability to accommodate changes that materialise between existing organisational structures and set routines. Social implications: The fragmented uptake of circular procurement poses a challenge for local businesses interested in implementing circular business models. It also both highlights and exacerbates inequalities in access to resources between sparsely populated, rural municipalities and more urbanised areas. Originality/value: Despite existing national government guidelines for the circular economy transition in Sweden, circular procurement is not fully realised at the local level. In this paper, the authors examine the Swedish experience with circular procurement and propose several steps to improve the uptake of circular procurement by the public authorities. The authors' findings concerning the role of policy brokers may well be generalised to similar socio-cultural contexts.