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Explaining business model innovation processes: A problem formulation and problem solving perspective
Chalmers University of Technology, Sweden.
RISE Research Institutes of Sweden, Digital Systems, Prototyping Society.ORCID iD: 0000-0003-4820-5104
Halmstad University, Sweden.
2022 (English)In: Industrial Marketing Management, ISSN 0019-8501, E-ISSN 1873-2062, Vol. 105, p. 223-239Article in journal (Refereed) Published
Abstract [en]

This study explains the business model innovation processes in industrial firms. Drawing on three case studies of leading business-to-business firms shifting from product-based to service-based business models, it introduces problems as a theoretical concept to explain business model innovation processes. We show how formulating and solving problems guide the search for a viable business model and why some problem formulation and solving activities lead firms to shift between backward-looking and forward-looking searches. The decision to shift to a forward-looking search is triggered by the perception of failure to continue with an established way of working, while the shift to a backward-looking search is based on the perception of high alternative costs. We contribute to the business model innovation and servitization literature by theorizing the process of business model innovation and providing implications for managers.

Place, publisher, year, edition, pages
2022. Vol. 105, p. 223-239
Keywords [en]
Backward-looking search; Business model innovation; Forward-looking search; Problem formulation; Problem solving; Search
National Category
Business Administration
Identifiers
URN: urn:nbn:se:ri:diva-59785DOI: 10.1016/j.indmarman.2022.05.012OAI: oai:DiVA.org:ri-59785DiVA, id: diva2:1681079
Available from: 2022-07-05 Created: 2022-07-05 Last updated: 2023-06-07Bibliographically approved

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Fallahi, Sara

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