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Identifying barriers to decreasing meat consumption and increasing acceptance of meat substitutes among Swedish consumers
RISE Research Institutes of Sweden, Bioekonomi och hälsa, Material- och ytdesign.ORCID-id: 0000-0002-4730-6328
RISE Research Institutes of Sweden, Bioekonomi och hälsa, Jordbruk och livsmedel.ORCID-id: 0000-0001-9394-0349
RISE Research Institutes of Sweden, Bioekonomi och hälsa, Jordbruk och livsmedel.ORCID-id: 0000-0002-0408-3910
RISE Research Institutes of Sweden, Bioekonomi och hälsa, Jordbruk och livsmedel.
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2021 (Engelska)Ingår i: Appetite, ISSN 0195-6663, E-ISSN 1095-8304, Vol. 167, artikel-id 105643Artikel i tidskrift (Refereegranskat) Published
Abstract [en]

A key lifestyle change people could make to reduce their environmental impact is to reduce their meat consumption. However, meat is still a staple in many people's diet, and some consumers are reluctant to cut down. Meat substitutes, if accepted as adequate replacements for meat, may offer a suitable alternative without leaving consumers feeling dissatisfied. The aim of the present study was to identify psychological barriers to reducing meat consumption and increasing use of meat substitutes among Swedish consumers. Participants engaged in focus group discussions around purchasing, preparing, and consuming meat and meat substitutes. Four main themes were identified through thematic analysis: uncertainty, scepticism, health, and identity. These are discussed in relation to previous work on the barriers to reducing meat consumption. Strategies to communicate the environmental impact of meat to consumers and effect change through behavioural interventions are considered. © 2021 The Authors

Ort, förlag, år, upplaga, sidor
Academic Press , 2021. Vol. 167, artikel-id 105643
Nyckelord [en]
Behavioural change, Climate change, Consumer behaviour, Environment, Meat substitutes, adult, article, behavior change, consumer attitude, controlled study, environmental impact, human, meat consumption, meat substitute, purchasing, thematic analysis, uncertainty
Nationell ämneskategori
Företagsekonomi
Identifikatorer
URN: urn:nbn:se:ri:diva-56005DOI: 10.1016/j.appet.2021.105643Scopus ID: 2-s2.0-85112235277OAI: oai:DiVA.org:ri-56005DiVA, id: diva2:1588231
Anmärkning

 Funding details: Svenska Forskningsrådet Formas, 2018–01867; Funding text 1: This work was supported by FORMAS - Research Council for Environment, Agricultural Sciences and Spatial Planning , grant number 2018–01867 .

Tillgänglig från: 2021-08-26 Skapad: 2021-08-26 Senast uppdaterad: 2023-06-05Bibliografiskt granskad

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Collier, Elizabeth SOberrauter, Lisa-MariaNormann, AnneNiimi, JunBergman, Penny

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