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Identifying barriers to decreasing meat consumption and increasing acceptance of meat substitutes among Swedish consumers
RISE Research Institutes of Sweden, Bioeconomy and Health, Material and Surface Design.ORCID iD: 0000-0002-4730-6328
RISE Research Institutes of Sweden, Bioeconomy and Health, Agriculture and Food.ORCID iD: 0000-0001-9394-0349
RISE Research Institutes of Sweden, Bioeconomy and Health, Agriculture and Food.ORCID iD: 0000-0002-0408-3910
RISE Research Institutes of Sweden, Bioeconomy and Health, Agriculture and Food.
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2021 (English)In: Appetite, ISSN 0195-6663, E-ISSN 1095-8304, Vol. 167, article id 105643Article in journal (Refereed) Published
Abstract [en]

A key lifestyle change people could make to reduce their environmental impact is to reduce their meat consumption. However, meat is still a staple in many people's diet, and some consumers are reluctant to cut down. Meat substitutes, if accepted as adequate replacements for meat, may offer a suitable alternative without leaving consumers feeling dissatisfied. The aim of the present study was to identify psychological barriers to reducing meat consumption and increasing use of meat substitutes among Swedish consumers. Participants engaged in focus group discussions around purchasing, preparing, and consuming meat and meat substitutes. Four main themes were identified through thematic analysis: uncertainty, scepticism, health, and identity. These are discussed in relation to previous work on the barriers to reducing meat consumption. Strategies to communicate the environmental impact of meat to consumers and effect change through behavioural interventions are considered. © 2021 The Authors

Place, publisher, year, edition, pages
Academic Press , 2021. Vol. 167, article id 105643
Keywords [en]
Behavioural change, Climate change, Consumer behaviour, Environment, Meat substitutes, adult, article, behavior change, consumer attitude, controlled study, environmental impact, human, meat consumption, meat substitute, purchasing, thematic analysis, uncertainty
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Business Administration
Identifiers
URN: urn:nbn:se:ri:diva-56005DOI: 10.1016/j.appet.2021.105643Scopus ID: 2-s2.0-85112235277OAI: oai:DiVA.org:ri-56005DiVA, id: diva2:1588231
Note

 Funding details: Svenska Forskningsrådet Formas, 2018–01867; Funding text 1: This work was supported by FORMAS - Research Council for Environment, Agricultural Sciences and Spatial Planning , grant number 2018–01867 .

Available from: 2021-08-26 Created: 2021-08-26 Last updated: 2023-06-05Bibliographically approved

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Collier, Elizabeth SOberrauter, Lisa-MariaNormann, AnneNiimi, JunBergman, Penny

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