Quality requirements are vital to developing successful software products. However, there exist evidence that quality requirements are managed mostly in an “ad hoc” manner and down-prioritized. This may result in insecure, unstable, slow products, and unhappy customers. We have developed a conceptual model for the scoping process of quality requirements – QREME – and an assessment model – Q-REPM – for companies to benchmark when evaluating and improving their quality requirements practices. Our model balances an upfront forward-loop with a data-driven feedback-loop. Furthermore, it addresses both strategic and operational decisions. We have evaluated the model in a multi-case study at two companies in Sweden and three companies in The Netherlands. We assessed the scoping process practices for quality requirements and provided improvement recommendations for which practices to improve. The study confirms the existence of the constructs underlying QREME. The companies perform, in the median, 24% of the suggested actions in Q-REPM. None of the companies work data-driven with their quality requirements, even though four out of five companies could technically do so. Furthermore, on the strategic level, quality requirements practices are not systematically performed by any of the companies. The conceptual model and assessment model capture a relevant view of the quality requirements practices and offer relevant improvement proposals. However, we believe there is a need for coupling quality requirements practices to internal and external success factors to motive companies to change their ways of working. We also see improvement potential in the area of business intelligence for QREME in selecting data sources and relevant stakeholders.