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Bridging the double-gap in circularity. Addressing the intention-behaviour disparity in fashion
Northumbria University, Newcastle.
RISE - Research Institutes of Sweden, ICT, Interactive.
Northumbria University, Newcastle.
2019 (English)In: Design journal, ISSN 1460-6925, E-ISSN 1756-3062, Vol. 22, no sup1, p. 901-914Article in journal (Refereed) Published
Abstract [en]

The contemporary fashion industry is a broken system in need of reform,moving away from a dated linear model to adopt principles reflective of modernsocietal challenges. Through initial explorative studies and a thorough literaturesearch, a fundamental engagement gap with principles of circularity has beenidentified, which continues to challenge the application of sustainable innovationmethods. This paper focuses on the role design can play in the application of a circularmodel through product-life extension strategies. A multiple-stakeholder perspectivewas adopted during data collection, with a range of qualitative methods utilisedthrough the engagement with both consumers and companies. Conclusions supportthe need to consider design as a key tool for change, with methods such as cocreationand participatory design facilitating greater awareness levels in consumers.A holistic approach to responsible action and an increase in product value canfacilitate a move towards a circular model for fashion

Place, publisher, year, edition, pages
Taylor and Francis Ltd. , 2019. Vol. 22, no sup1, p. 901-914
Keywords [en]
Circular innovation, design for longevity, intention-behaviour gap
National Category
Natural Sciences
Identifiers
URN: urn:nbn:se:ri:diva-39274DOI: 10.1080/14606925.2019.1595407Scopus ID: 2-s2.0-85067208183OAI: oai:DiVA.org:ri-39274DiVA, id: diva2:1334676
Conference
Running with Scissors, 13th International Conference of the EAD, University of Dundee, 10-12 April 2019
Available from: 2019-07-03 Created: 2019-07-03 Last updated: 2019-07-03Bibliographically approved

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CiteExportLink to record
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Citation style
  • apa
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  • de-DE
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  • en-US
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  • nn-NB
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  • Other locale
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Output format
  • html
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